History

With All Our Hearts is a charity campaign that was created by AEON Co. (M) Bhd at the turn of the century. AEON Co. (M) Bhd.’s first mooted the idea in 1999 as a one-off charity event that would complement the global millennium celebrations.

Hence, With All Our Hearts Charity Fund was launched to usher in the year of 2001. Its objective was to reach out to the less fortunate Malaysian community, in a caring way. It was called the “With All Our Hearts 21st Century Charity Countdown” and was first held at AEON Bandar Utama from 10.00 am on 31 December 2000 to 10pm on 1 January 2001. The fun-filled event at 1 Utama Shopping Centre was packed with 36 hours of non-stop excitement. The response from shoppers was overwhelming, even during the odd hours that the store was opened. AEON pledged to donate 21% from the sales at JUSCO Bandar Utama which lasted for 36 ours to selected charitable bodies.

Following the success of this event, AEON made a decision to establish the With All Our Hearts Charity Fund in 2001. This fund was launched during JUSCO Fest, which was held to mark JUSCO’s 17th Anniversary in Malaysia.

The tremendous success of the Fund spurred AEON to form the Malaysian JUSCO Foundation to further the cause of the With All Our Hearts Charity Fund. This Foundation was established in June and officially launched in September 2004, by Late Datin Paduka Seri Endon, in conjunction with AEON’s 20th Anniversary celebration.

The tremendous success of the Fund spurred AEON to form the Malaysian JUSCO Foundation to further the cause of the With All Our Hearts Charity Fund. This Foundation was established in June and officially launched in September 2004, by Late Datin Paduka Seri Endon, in conjunction with AEON’s 20th Anniversary celebration.

In 2002, the management of AEON named the local songstress, Datuk Siti Nurhaliza as the ambassador for the WAOH Charity Fund.

Over the years, “With All Our Hearts” Malaysian AEON Foundation has helped raise and donate more than RM 8 million in fulfilling its mission

In 2010, as reflect of its greater commitment, the “With All Our Heart” Malaysian AEON Foundation has formed. The setting up of the Foundation will gain more recognition and support from AEON Co. (M) Bhd, AEON Credit Service (M) Berhad and the respective companies.

The foundation will continue to work towards fulfilling its mission. With the encouraging and continuing support from AEON’s business partners and AEON customers, we can change even more lives, together!